Coexist

Coexist is a social awareness campaign geared toward the most vulnerable users of the road—cyclists. Many of the circumstances contributing to near-miss crashes involve behaviors that are hard to regulate—such as ensuring drivers pay attention to all road users—meaning that interventions are difficult to identify and implement.

Coexist aims to bring awareness to drivers to pay attention to their surroundings and take preventable actions to lower the collision rate between cars and cyclists.