








SOFTLY CONSTRUCTED: PRINT PRODUCTION GUIDELINES
SOFTLY CONSTRUCTED: PRINT PRODUCTION GUIDELINES is a guided study and exploration of the rules and principles of print production. This workbook is based on a tonal ambivalence of soft yet constructed. There is a certain amount of mellowness deriving from the color pallete and the shape forms seen through the pages, yet the adherence to the grid keeps an overall constructed feeling.
Throughout these pages, the use of geometric shapes are implimented in order to adhere to the constructed ambivalence. Rather than leaving the shapes as they were, they are instead lopsided and colored in such a way to create new, unique forms that are appealing and interesting.